Haifa Ketiti, Senior Systems Engineer, Middle East at Proofpoint, emphasized the critical role of GITEX in the Middle East’s cybersecurity landscape. “It’s a fantastic opportunity for us to showcase our innovative, human-centric approach to protecting what matters most: people,” she stated.
The integration of AI has revolutionized daily operations, aiding cybersecurity defenders by automating and enhancing security measures. However, it has also introduced new risks, as increased data sharing with AI systems creates pressing data protection challenges for organizations.
Proofpoint has been at the forefront of utilizing AI and machine learning since its inception. Their focus lies in protecting individuals and safeguarding data from potential exfiltration threats. At GITEX, they showcased their cutting-edge solutions, particularly the Nexus and Zen platforms, designed to fortify defenses against risks targeting human users as they collaborate through various channels, including email and social media.
The response from attendees has been overwhelmingly positive, with many expressing excitement about the innovations presented. “Our human-centric security platform, enhanced by AI, is resonating well with prospects and customers alike,” Keteti noted. GITEX served as a pivotal platform for Proofpoint to engage with partners and clients, solidifying their commitment to evolving cybersecurity in an AI-driven world.