Barracuda to display network security innovations at LEAP 2023

Barracuda is set to make its second consecutive appearance at LEAP in Saudi Arabia, where the company will demonstrate some of its market leading solutions that saw it being named a Visionary in 2022 Gartner Magic Quadrant for Network Firewalls.

With data protection and security key priorities in the journey to digital transformation, Barracuda’s advanced and innovative products are designed to help protect against the most stubborn and sophisticated cyberattacks, such as ransomware, and support customers in areas such as Email Protection, Zero Trust Access, Managed XDR, and Data Protection.

“We are delighted to have the opportunity to once again demonstrate our commitment to our customers in Saudi Arabia through our participation at LEAP,” said Toni El Inati, RVP Sales, META & CEE, Barracuda Networks. “Alongside our value-added distributor Mindware, we are excited to share our simple yet highly effective products spanning email, application, and network protection. With cyberthreats constantly evolving in sophistication, and IT ecosystems becoming ever-more complex, we find our customers and prospects are drawn to our ethos of simplicity and usability.”

“Attendees at LEAP can see first-hand how our solutions deliver the cutting-edge functionality required to protect against the very latest evolving threats – while keeping usability at their heart,” continued El Inati. “There is no better way to show what our solutions can do for customers than by face-to face interaction and hands-on demonstrations.”

Some of the latest developments that Barracuda will be exhibiting at LEAP will be:

  • Zero Trust Access: as part of Barracuda’s SASE platform, Barracuda CloudGen Access now includes web security that offers robust protection wherever users are working.
  • Email Protection: now with Zero Trust Access, Barracuda Email Protection hardens the Microsoft 365 environment by constant verification – ensuring only verified users can access resources.
  • Data Protection: Barracuda Cloud-to-Cloud Backup can be found in in Azure Marketplace. Barracuda has seen a strong growth in its Data Protection business thanks to its Cloud-to-Cloud Backup SaaS product line that protects data stored in Microsoft 365.

For Barracuda, attending LEAP isn’t simply about showcasing new products, as El Inati explained, “It’s an excellent place to gain valuable market intelligence and gather insights into the current cyberthreat landscape and how this is shaping customer requirements. In turn, this enables Barracuda to shape our solutions to suit changing needs and demands.”

“We also intend to engage with and grow our channel ecosystem while at the conference. Currently, the channel space is competing generally on price as opposed to value, and this competitive environment enables Barracuda to offer an excellent option for our partners to expand. Because of the extensive nature of our portfolio, there is always a suitable solution. And we find that once companies try our products and see how powerful and simple they are, it’s an obvious next step to develop profitable long-term partnerships,” said El Inati.

The Barracuda team is looking forward to connecting with current and potential customers, partners and industry stakeholders, with the aim of establishing new business relationships and strengthening existing ones in the region. Through the four days of the show, senior Barracuda executives and members of its sales, pre-sales and technical teams will be in place at Mindware’s stand – Stand E50, in Hall 3.