Emirates NBD has announced a joint initiative with Dubai Police – the launch of a UAE-wide #secureyouraccount campaign, aimed at raising public awareness and education on cybersecurity.
The public service campaign is part of Emirates NBD’s ongoing initiatives to remind customers that the bank would never ask for personal details such as online or mobile banking credentials and password, card PIN or the three-digit CVV number on the back of the card and to remain vigilant about fraudulent emails, links, websites or calls to protect themselves against potential fraud.
The campaign will be supported by public service ads across print, broadcast, outdoor and social media by partners including major local media agencies as well as Facebook.
As part of its commitment to safe, secure banking, Emirates NBD conducts regular SMS and email campaigns as well as posts messages across its social media platforms to sensitise customers to potential phishing and vishing attempts by fraudsters and remind them to never share their personal details with anyone. Handy tips on safeguarding personal information as well as encouraging safe banking practices are prominently displayed on the bank’s website in addition to pop-up reminders on the bank’s digital platforms, reminding customers to remain vigilant against fraud.
The global banking industry has been facing an increasing number of cyber-attacks in recent years, with the average cost of cyber-crime for the banking sector globally increasing by about 10 percent last year to $18 million.
Ahmed Al Marzouqi, executive vice president and head of retail distribution, Emirates NBD, said, “As fraudsters develop increasingly sophisticated means of accessing confidential data, human error remains the biggest vulnerability when it comes to fighting cyber-crime. Our current campaign is aimed at educating and engaging consumers to join hands with banks and law enforcement authorities in our collective efforts against cyber-crime.”
The UAE authorities and Emirates NBD are urging members of the public to report suspicious links or emails related to their bank accounts to their respective bank’s call centre and Dubai Police. Emirates NBD customers can contact the bank’s call centre on 600 540000 and Dubai Police through their website: www.ecrime.ae