Kaspersky has won the Brand of the Year award in the Anti-virus Software category at the World Branding Awards. The World Branding Forum acknowledged the company as a brand of the year following a unique judging and voting process. The event took place at the Kensington Palace, London.
The participating companies were judged in brand valuation, a public ballot and consumer market research. The general public also got to vote online.
Kaspersky conducted a rebrand earlier this year to update both its visual identity and core company philosophy.
“We are thrilled to have won the Brand of the Year Award. It’s even more important to receive the award during the year Kaspersky went through its rebranding. The world is very different from how it was when we were founded in 1997. It has new needs and we have to evolve to meet those needs, not just for today, but also for the future. This means our rebranding is not only a change of the logo, but it is also about a philosophy that shapes every aspect of our business. We are building a safer world that’s immune to cyberthreats. A world where people and organizations of all kinds can trust and use technology to make it even better, and a world where Kaspersky products and services help enable this,” comments Andrew Winton, Vice President, Marketing at Kaspersky.
“We have received great feedback from our partners and customers by introducing a new brand. We are confident that these changes will give our partners more reasons to grow their business in collaboration with Kaspersky as we build a new way for our company and our industry.”