As GITEX Global 2024 draws near, the focus on cybersecurity is more pertinent than ever. In a world increasingly reliant on digital infrastructure, the threats posed by cyberattacks have grown both in scale and sophistication, making cybersecurity a top priority for organizations across industries. At this year’s GITEX, major players in the cybersecurity and IT sector are converging to showcase their latest innovations and strategies designed to help businesses navigate this complex landscape.
From fostering secure digital transformation to leveraging advanced technologies like AI for threat detection, cybersecurity will dominate the discourse at GITEX 2024. Through the insights and solutions of industry leaders like WSO2, AmiViz, SolarWinds, and Barracuda Networks, this year’s event promises to be a critical forum for tackling the region’s evolving security challenges. Here’s a look at how these companies are approaching cybersecurity and what they will bring to the table at GITEX.
WSO2: Driving Secure Digital Transformation
For Uday Shankar Kizhepat, Vice President and General Manager of the Middle East and Africa Region at WSO2, GITEX represents a strategic opportunity to advance the company’s mission of enabling secure digital transformation across various industries. WSO2’s approach is built on delivering “secure, flexible, and scalable technologies,” with a focus on API management, integration, and customer identity and access management (CIAM) solutions.
WSO2’s goal is to empower organizations to create seamless digital experiences while maintaining stringent security protocols. The company recognizes the rising concerns around data breaches and privacy in the Middle East, and its CIAM solution is designed to address these critical issues. According to Kizhepat, WSO2 will showcase Choreo, a cutting-edge internal developer platform that simplifies DevOps work, helping organizations rapidly scale digital experiences without compromising security.
“The cost of data breaches in the Middle East is a significant concern, and our CIAM solution is engineered to mitigate those risks,” Kizhepat says. “By demonstrating these capabilities at GITEX, we aim to forge new partnerships and present WSO2 as a vital player for enterprises navigating the complexities of digital transformation.”
AmiViz: Partnerships and Visibility in Cybersecurity
Ilyas Mohammed, COO of AmiViz, believes that GITEX is not only about showcasing innovative solutions but also about building strategic partnerships. AmiViz partners with some of the world’s top cybersecurity vendors, such as BlackBerry and ZeroFox, to offer a comprehensive array of solutions tailored to meet the needs of businesses in the Middle East.
AmiViz’s focus this year will be on advanced threat detection, vulnerability management, and security awareness platforms. “At GITEX 2024, we are partnering with vendors like Tenable, Algosec, and EfficientIP to showcase cybersecurity solutions that address a broad spectrum of challenges, from DNS security to ethical hacking and privileged access management,” Mohammed explains.
He stresses the importance of partnerships in the cybersecurity space, especially when tackling large-scale, evolving threats. AmiViz measures its success at GITEX through several key performance indicators: lead generation, partnership opportunities, brand visibility, and market insights. “GITEX offers us the chance to engage directly with potential clients and understand market trends, which is invaluable for refining our strategies and expanding our reach in the region,” adds Mohammed.
SolarWinds: Secure by Design and AI-Driven Observability
Abdul Rehman Tariq Butt, Regional Director for the Middle East at SolarWinds, said that the past year has been transformative for the IT industry. SolarWinds, a leader in IT management and observability software, has had a renewed focus on cybersecurity, particularly in the wake of the Russian SUNBURST cyberattack that exposed vulnerabilities in global IT infrastructures.
Under the leadership of CEO Sudhakar Ramakrishna, SolarWinds has implemented the ‘Secure by Design’ and ‘AI by Design’ frameworks, which have become industry benchmarks for secure IT management. These frameworks aim to help organizations prevent and mitigate cyber threats proactively. “Our participation at GITEX is about showing our customers that we are committed to equipping them with the tools to face emerging challenges head-on,” Butt explains.
At GITEX, SolarWinds will highlight its unified platform that offers AI-powered full-stack observability, alongside database and service management capabilities. These solutions not only help organizations detect and resolve issues more efficiently but also enhance security and reduce operational costs. Butt notes that the company takes a holistic approach to measuring its success at GITEX, valuing long-term relationships and strategic partnerships over immediate lead generation.
Barracuda Networks: Expanding into New Markets with XDR
Commenting on their participation at GITEX, Toni El Inati, Regional Vice President of Sales for META & CEE at Barracuda Networks, said GITEX is a key platform for showcasing the company’s robust cybersecurity portfolio, which spans email protection, application and network security, and data protection. This year, Barracuda Networks is placing special emphasis on its Managed XDR (Extended Detection and Response) platform, which integrates AI technology with real-time security analytics.
“Barracuda Managed XDR is a cloud-native platform that enables organizations to respond to threats quickly and reduce response times, thanks to our 24/7 Security Operations Centre,” El Inati explains. XDR has become crucial in a world where cyber threats continue to grow in complexity and frequency. By integrating AI and machine learning into their security offerings, Barracuda Networks is helping customers address these challenges in real-time, thus protecting sensitive data and infrastructure.
At GITEX, Barracuda will not only focus on XDR but also showcase its broader portfolio of cybersecurity solutions. For El Inati, GITEX provides a vital opportunity to deepen relationships with partners and customers, engage with new prospects, and keep pace with the latest industry trends. The company evaluates its success based on **engagement quality**, lead generation, and brand visibility in a highly competitive market.
Cybersecurity in Focus: A Pre-GITEX Outlook
As the digital transformation wave continues to sweep through the Middle East, cybersecurity remains at the forefront of enterprise priorities. Companies like WSO2, AmiViz, SolarWinds, and Barracuda Networks are leading the charge in offering advanced solutions that address the region’s unique challenges. With data breaches and cyberattacks on the rise, particularly in sectors such as finance, healthcare, and government, the stakes have never been higher.
GITEX Global 2024 promises to be a critical event for showcasing cybersecurity advancements. Whether it’s WSO2’s secure digital transformation solutions, AmiViz’s vendor and channel partnerships, SolarWinds’ AI-driven observability platform, or Barracuda Networks’ XDR offering, the message is clear: cybersecurity is no longer just a technical necessity; it’s a business imperative.
The event will provide a platform not only to exhibit the latest technologies but also to foster partnerships, gain insights into emerging trends, and build strategies for tackling future threats. As the Middle East continues its rapid digitalization, the need for secure, scalable, and intelligent cybersecurity solutions will only grow, and GITEX 2024 will be a pivotal moment in shaping the region’s cybersecurity landscape.