Emad Haffar, Head of Technical Experts META, Kaspersky, discussed how the company continues to lead with innovation in an ever-evolving cybersecurity landscape. With threat actors now leveraging AI and LLMs to develop advanced phishing and malicious code, Kaspersky is countering these challenges with AI-powered detection and intelligence-driven solutions.
According to Haffar, Kaspersky detects nearly 470,000 unique malicious codes daily, with 99% identified through AI models. At GITEX, Kaspersky showcased several key innovations including its Kaspersky Next XDR Optimum and MXDR Optimum, bridging the gap between lightweight EDR and advanced
He also emphasized the growing importance of protecting critical infrastructure, as the Middle East remains one of the most targeted regions globally—industrial control systems here face 80% more attacks than the global average. Kaspersky’s Cyber Immunity approach, embodied in products like the Kaspersky Thin Client, ensures secure, resilient environments built on Kaspersky OS, designed from the ground up to resist cyberattacks.
Haffar concluded that Kaspersky’s edge lies in its deep intelligence visibility across global and regional threat landscapes, enabling faster detection, fewer false positives, and enhanced protection for organizations of all sizes.