Pankaj Chaudhary, Regional Head of Sales-IMEA Indian Subcontinent, Middle East and Africa region, HID, is spearheading the company’s growth in track-and-trace solutions. He explains how HID is driving digital transformation across industries in the Middle East and Africa through RFID and IoT-based technologies, empowering partners with comprehensive training, robust support, and scalable automation tools.
Under his leadership, HID’s portfolio covers barcode systems, RFID tags (from paper tabs to industrial hard tags), handheld and fixed readers, and real-time location systems (RTLS). These solutions enable enterprises across sectors like retail, healthcare, oil & gas, and government to transition from manual processes to digital workflows—offering enhanced asset visibility, operational insight, and cost reduction.
In the Middle East, HID follows a hybrid go-to-market strategy: a blend of channel-led partnerships via distributors and direct engagements with key end customers. The company supports its partners through robust onboarding programs, regular product trainings, roadshows at events like GITEX, and a tiered support structure that includes first-level partner service and global service centres for rapid response.
HID also emphasizes service excellence with a structured RMA program and warranty options (one-, three-, and five-year plans). Looking ahead, HID is targeting expansion into under-penetrated African markets such as Kenya, Ethiopia, and South Africa to further extend its reach and support growing demand for automation and traceability solutions.