Ilias Tsapsidis, Sales Director for the Middle East, Greece, Cyprus & Malta at ESET, explains how ESET will showcase AI-powered cybersecurity at GITEX 2025 to strengthen Middle East resilience through zero-trust, cloud-native tools, and global threat intelligence.
What are ESET’s key objectives for participating in GITEX this year, and how does the event support your mission to strengthen cybersecurity across the Middle East?
ESET’s key objectives for GITEX 2025 are to strengthen its role as a trusted cybersecurity partner in the Middle East by engaging directly with enterprises, governments, and channel partners. The event allows us to showcase our latest innovations in AI-driven threat detection, zero-trust frameworks, and cloud security, while demonstrating how we address the region’s evolving cyber risks. By connecting face-to-face with stakeholders, we better understand their unique needs and challenges and reinforce our commitment to building long-term resilience. GITEX also enables us to reach new potential clients, highlight ESET’s differentiation, and support the mission of delivering secure, scalable, and future-ready cybersecurity solutions.
How is ESET leveraging AI and machine learning to enhance threat detection, response times, and overall cyber resilience for enterprises in the region?
ESET has integrated AI and machine learning into all its platforms to continuously analyze large volumes of global threat data, identify anomalies and patterns that may indicate potential cyberattacks. These have improved detection accuracy, leading to lower the number of false positives, and accelerated response times, enabling enterprises in the Middle East to respond to threats proactively rather than reactively.
By combining predictive analytics with automated response capabilities, ESET strengthens overall cyber resilience while adapting to the fast-evolving tactics of cybercriminals. Our solutions ensure businesses can scale securely in the face of AI-driven attacks, phishing campaigns, and ransomware, helping organizations maintain uninterrupted operations and regulatory compliance.
Can you elaborate on how ESET’s AI-driven multi-layered security architecture helps organizations defend against advanced persistent threats and zero-day vulnerabilities?
ESET’s AI-driven, multi-layered security architecture is designed to address both known and unknown threats, offering protection against advanced persistent threats (APTs) and zero-day vulnerabilities. The combination of machine learning, behavioral analysis, sandboxing, and reputation-based detection, the system creates multiple defense checkpoints reducing an attacker’s chances of success.
This layered approach not only strengthens defenses but also minimizes the impact of breaches, ensuring organizations maintain operational continuity. With AI constantly learning and adapting, ESET delivers proactive defense capable of handling sophisticated attack vectors. For enterprises in the Middle East, this architecture ensures robust, scalable protection across networks, endpoints, and cloud environments.
With the Middle East experiencing a surge in cloud adoption and hybrid IT infrastructures, how is ESET adapting its solutions to secure these dynamic environments?
With the accelerated adoption of cloud services, and the embracing of hybrid IT infrastructure by Middle Eastern enterprises, ESET has adapted it solutions to safeguard dynamic environments. Our cloud-native security tools protect workloads across public, private, and multi-cloud ecosystems, ensuring visibility, compliance, and data integrity. We deliver zero-trust frameworks, endpoint protection, and identity management solutions tailored to hybrid architecture, reducing risks of misconfiguration and lateral movement attacks.
By integrating with existing IT environments, ESET provides scalable protection without disrupting workflows. The focus on securing digital transformation enables organizations to innovate confidently, balancing agility and performance with the resilience required to withstand evolving cyberthreats targeting complex cloud ecosystems.
How does ESET’s global threat intelligence network contribute to protecting regional enterprises from emerging cyber risks, including ransomware and supply chain attacks?
ESET’s global threat intelligence network collects and analyzes real-time data from millions of endpoints worldwide, offering unmatched visibility into emerging risks like ransomware, supply chain attacks, and AI-driven malware. This intelligence is shared across our ecosystem, empowering Middle Eastern enterprises with proactive insights into potential threats before they materialize locally.
By leveraging global data alongside regional expertise, we ensure organizations are better equipped to detect, mitigate, and prevent sophisticated attacks. The network continuously evolves with new threat patterns, enhancing our solutions’ predictive capabilities. This enables enterprises in critical sectors—such as energy, finance, and government—to stay resilient against ever-changing cyber risks.
What are the biggest cybersecurity challenges facing Middle Eastern businesses today, and how is ESET helping them build long-term resilience through education, tools, and support?
Businesses in the Middle East face multiple challenges that include ransomware, phishing campaigns, cloud misconfigurations, and the protection of critical infrastructures in the midst of geopolitical tensions. Skill discrepancies and compliance requirements lead to further complications in cybersecurity strategies, and ESET supports organizations in building long-term resilience through the combination of advanced technology with education, and hand on support.
We empower enterprises through awareness training, managed security services, and locally adapted solutions that meet regulatory frameworks. Additionally, our AI-driven platforms provide real-time protection and proactive threat detection. By strengthening both technical defenses and human capabilities, ESET ensures businesses are prepared to withstand evolving threats while achieving operational continuity, compliance, and sustainable digital transformation.
Looking ahead, how do you see AI and automation shaping the future of cybersecurity strategy in the Middle East, and what role will ESET play in that transformation?
AI and automation are set to redefine cybersecurity strategies across the Middle East, enabling organizations to detect, analyze, and respond to threats at unprecedented speed. ESET sees this shift as critical to combating AI-powered attacks and bridging cybersecurity skills gaps.
Automation enhances efficiency, while AI provides predictive defense against sophisticated adversaries. ESET’s role in this transformation is to integrate intelligent automation across our multi-layered architecture, empowering enterprises to scale securely while reducing operational burdens. By offering advanced tools, continuous threat intelligence, and close collaboration with local partners, we help organizations adopt future-ready security strategies that balance innovation, agility, and resilience.