Appknox Targets 2.5x Growth, Aims for $1.5M in Middle East Revenue

Subho Halder, CEO of Appknox, highlights that the cybersecurity landscape in the Middle East is evolving rapidly, with digital transformation driving the need for robust mobile application security to protect sensitive data.

What is the current cybersecurity landscape in the Middle East region?
The cybersecurity landscape in the Middle East region is evolving rapidly. There has been a significant increase in digital transformation, with more applications and digital services being introduced across various sectors, including e-commerce, retail, and healthcare. This has led to a surge in the amount of sensitive data being stored in mobile applications and other digital platforms.

How is the rapid pace of digital transformation impacting the need for cybersecurity in the region?
The rapid pace of digital transformation is making cybersecurity more important than ever. As more applications and digital services are introduced, the amount of sensitive data being stored is increasing exponentially. This has created a growing need for robust cybersecurity measures to protect this data from potential breaches and vulnerabilities.

What are the key differences between mobile security and mobile application security?
Mobile security is a broad term that encompasses device security, including bring-your-own-device (BYOD) policies, as well as application security. Mobile application security, on the other hand, is specifically focused on the security of the applications running on mobile devices. While app stores provide some level of malware protection, they do not address vulnerabilities within the applications themselves, which is where mobile application security comes into play.

What are the common vulnerabilities found in mobile applications in the region?
The top three vulnerabilities found in mobile applications in the region are sensitive information stored in the application itself, issues with authentication and authorization, and lack of proper data protection and privacy measures, especially with the increasing use of AI-driven technologies.

How does Appknox approach mobile application security, and what sets it apart from competitors?
Appknox takes a comprehensive approach to mobile application security, utilizing a combination of Static Application Security Testing (SAST), Dynamic Application Security Testing (DAST), and API testing. This allows the company to identify vulnerabilities within the application itself, as well as any issues with the underlying APIs and server-side components. Additionally, Appknox provides remediation steps and guidance to help developers fix the identified vulnerabilities, setting it apart from competitors who may only provide the vulnerability assessment.

How does Appknox ensure privacy is not breached in the applications it tests?
Appknox has developed a privacy module that leverages AI to detect and determine if the data being handled by the application has any privacy implications. This takes into account regional privacy guidelines and regulations, such as GDPR and HIPAA, to ensure that the application is compliant with the relevant privacy laws. The company provides detailed reports to the app owners, highlighting the privacy-related issues and the steps required to mitigate them.

How do you ensure that the developers can effectively fix the vulnerabilities identified by Appknox?
Appknox provides developers with detailed remediation steps and proof-of-concept demonstrations to help them understand the issues and how to fix them. The company is also working on implementing AI-powered, context-based fixes, which will allow developers to simply copy and paste the fix directly into their application, reducing the time and effort required to address the vulnerabilities.

What are some of the new initiatives that Appknox is working on for 2025?
Appknox is focusing on several new initiatives this year, including StoreKnox, a solution for monitoring and protecting brand reputation by identifying fake and cloned applications.

We are also coming up with two new initiatives. One is DevKnox, which is designed to help developers write secure code. Think of it as a spell checker but for security. DevKnox automatically detects potential security issues as you write code and suggests more secure alternatives in real-time, ensuring better protection without disrupting your workflow. Another is enhancing the company’s assessment capabilities by combining algorithmic and AI-based approaches to provide more accurate and comprehensive vulnerability detection.

How do you see the DevOps market evolving in the Middle East, and how does Appknox fit into this landscape?
The DevOps market in the Middle East is growing rapidly as organizations increasingly adopt automation and continuous delivery practices. Appknox sees this as an opportunity to integrate its DevSecOps offerings seamlessly into the DevOps workflows of its clients without additional charges. The company believes that continuous security assessment is crucial in this fast-paced environment, and it aims to provide the necessary tools and expertise to help organizations achieve a robust DevSecOps approach.

What are Appknox’s key focus areas and growth strategies for the Middle East market?
AppNox is heavily focused on the Middle East market, with plans to invest around 30% of its revenue into this region. The company’s key focus areas include the banking and finance, retail/e-commerce, and telecom sectors, which are highly regulated and digitally driven industries. AppNox’s growth strategy involves building thought leadership in the region, ensuring regional compliance by integrating with local regulations and guidelines, investing in data localization by partnering with cloud providers like Oracle and Azure, and working closely with our distributor, Bulwark and a network of regional partners to expand our reach and capabilities in the Middle East.

We are aiming for a 2.5x growth overall and expect to add at least $1.5 million in revenue from the Middle East region this year as part of that growth plan.