At Gitex 2024, Ahmed El Saadi, head of Splunk’s operations in the Middle East and North Africa, showcased the company’s latest advancements in AI-driven cybersecurity and observability. With nearly three years at Splunk, El Saadi highlighted the region’s rapid transformation and its significance in achieving digital resilience for businesses.
This year marks Splunk’s second independent participation at Gitex, with a focus on AI-enhanced use cases across various sectors, including manufacturing, healthcare, and hospitality. El Saadi noted the increasing role of AI in optimizing workforce capabilities and enhancing operational efficiency, particularly as UAE public sector entities appoint AI-focused leaders.
Splunk’s solutions aim to unify multiple data sources into a single platform, enabling organizations to detect and remediate issues more effectively. As complexity in operations grows, El Saadi emphasized the need for businesses to anticipate potential problems before they impact customers.
The company’s investment in the UAE, along with strategic expansions in Saudi Arabia, Egypt, Qatar, and Morocco, underscores its commitment to the region. By empowering managed service providers (MSPs) with advanced technology, Splunk is poised to deliver significant value, ultimately driving growth and innovation across MENA’s rapidly evolving landscape. El Saadi expressed enthusiasm for future Gitex events, solidifying Splunk’s presence in the tech ecosystem.