Bilal Baig, Regional Technical Director at Trend Micro, expresses his enthusiasm for GITEX, highlighting its vibrant atmosphere and the significance of cybersecurity at this year’s event. Having Trend Micro participated in GITEX for over a decade, Baig notes the continual evolution of the event, which consistently surpasses expectations.
Baig discusses the dual role of AI in cybersecurity—both in securing AI models and utilizing AI for security purposes. Trend Micro’s AI-augmented solutions are designed to enhance threat prediction and awareness. For instance, their companion technology simplifies complex attack explanations, helping analysts better understand threats.
The platform also includes a comprehensive cybersecurity awareness program, targeting employees who may inadvertently engage with phishing emails, thereby fostering a culture of awareness.
As the market rapidly evolves, Baig emphasizes the importance of equipping organizations, including SMEs, with robust AI-driven security solutions. He concludes by stressing the need for effective risk management, enabling C-level executives to make informed decisions regarding their cybersecurity posture and future attack predictions.