Rahul Bhatia, Vice President of Sales and Practice Head for ECM & AI at Finesse Global, explains that at GITEX 2024, Finesse will highlight advanced digital transformation and cybersecurity solutions, offering AI-powered innovations, strategic advisory services, and next-gen cybersecurity to help businesses stay competitive and secure in a fast-evolving landscape.
What solutions are you showcasing at GITEX 2024?
At GITEX 2024, Finesse is set to showcase an impressive array of solutions designed to revolutionize the digital transformation journey for enterprises worldwide. Visitors to Finesse’s booth at GITEX 2024 can expect an immersive experience into the future of digital transformation.
With a keen focus on innovation, security, and efficiency, Finesse’s three core business units will highlight how their cutting-edge offerings are shaping the future of businesses in today’s fast-paced digital landscape.
- Finesse’s 1CXO (Advisory Services ), Designed for senior executives, 1CXO provides strategic guidance in essential areas, including customer experience, corporate services, digital transformation, information management, and data privacy. At GITEX 2024, we will present a series of interactive workshops and case studies demonstrating how we help organisations build resilient, future-ready business models. Attendees will gain insights into navigating the complexities of the digital era, ensuring they remain competitive and agile.
- Finesse (Digital Transformation) will unveil a portfolio of advanced solutions aimed at enhancing business intelligence, streamlining operations, and delivering exceptional customer and employee experiences. Attendees at GITEX 2024 can explore innovations in AI-powered chatbots, Business Intelligence (BI) and Analytics, Customer Experience Management (CRM/CEM), Enterprise content Management ,Treasury management systems, Human Capital Management (HCM), Robotic Process Automation (RPA), and fully managed IT services. These solutions are designed to help businesses optimize efficiency, make data-driven decisions, and remain competitive in an increasingly digital world.
- FinesseCyberHub (Securing Digital Transformation ) : As cyber threats continue to evolve, Finesse’s CyberHub will take center stage, showcasing a suite of next-generation cybersecurity solutions. The CyberHub team will present Managed Security Services, Digital Risk and Compliance solutions, Zero Trust frameworks, Cloud and Application Assurance, Digital Identity Management, Advanced Data Protection and Privacy offerings. Attendees can explore specific modules such as Threat Intelligence, Incident Response, Governance, Risk and compliance management and brand protection , all designed to enhance organizational security and resilience.
With cybersecurity threats on the rise, how are you helping businesses in the Middle East secure their digital transformation efforts?
Finesse offers comprehensive digital transformation solutions with a strong emphasis on cybersecurity. Our team of experts crafts tailored strategies that integrate cutting-edge security protocols, safeguarding our clients’ digital assets and reputations. With a deep understanding of the ever-evolving threat landscape, we design solutions that not only protect against current threats but also anticipate and prepare for future ones.
From identity and access management to threat detection and incident response, our cybersecurity solutions protect businesses in the Middle East from sophisticated AI threats. Our expertise spans the entire cybersecurity spectrum, ensuring that our clients’ digital ecosystems are secure, resilient, and compliant with regulatory requirements. In addition to our bespoke cybersecurity solutions, we also operate a state-of-the-art Cyber Security Operations Center (Cyberhub 24*7 CSOC) that leverages the power of Artificial Intelligence (AI) to detect and respond to threats in real-time. This advanced capability enables us to provide our clients with an additional layer of protection and peace of mind.
By combining state-of-the-art technology with deep industry expertise, we empower businesses to unlock the full potential of digital transformation while minimizing the risk of security breaches.
What solutions are you offering at GITEX that focus on cybersecurity, data protection, or compliance?
At GITEX, Finesse is showcasing its comprehensive portfolio of solutions that cater to the growing demands of cybersecurity, data protection, and compliance in the Middle East. Our CyberHub business unit is dedicated to providing cutting-edge cybersecurity solutions that protect businesses from evolving cyber threats.
CyberHub offers a range of services designed to safeguard customers from evolving cyber threats, ensure data privacy and security, and build trust with stakeholders. These services include managed security services, digital risk and compliance solutions, zero-trust frameworks, cloud and application assurance, digital identity management, and advanced data protection and privacy offerings.
One of the key services offered by CyberHub is our CyberHub 24×7 CSOC, a state-of-the-art cybersecurity operations center, based out of Dubai, UAE, that provides 24/7 monitoring and management of security systems. This service is designed to detect and respond to cyber threats in real-time, ensuring that businesses are protected from even the most sophisticated attacks.
We would also be launching our IAM as a service, for Smarter, Safer Access Management.
At GITEX, we invite you to visit our stand to learn more about CyberHub and our comprehensive portfolio of solutions. Our team of experts will be on hand to provide personalized demos and answer any questions you may have about how we can help your business stay secure and compliant.
How do you engage with your customers in the region, and how does GITEX provide a platform for deepening these relationships?
In the Middle East, we engage with our customers through regular face-to-face meetings, workshops, and training sessions. Our team of experts work closely with customers to understand their unique needs, provide tailored guidance, and offer support whenever needed.
As a natural extension of this approach, GITEX provides a unique platform for us to deepen these relationships with our customers in the region. The event allows us to connect with our existing customers in a more personal setting, build on the trust we’ve established, and showcase our latest solutions and services that address their specific pain points. By doing so, we can further tailor our offerings to meet their evolving needs and demonstrate our commitment to delivering exceptional value.
During GITEX, we offer personalized demos and one-on-one meetings with our team of experts, allowing our customers to get hands-on experience with our latest offerings, including our CyberHub solutions. This personalized approach enables us to build on the relationships we’ve established, gather valuable feedback, and explore new ways to support our customers in the region.
What are the biggest challenges your company faces in the Middle Eastern market, and how are you addressing them?
As a leading provider of digital transformation solutions in the Middle East, Finesse operates in a dynamic market where customers demand innovative and integrated solutions to stay ahead of the competition. The Middle East market presents a unique set of challenges for organizations undergoing digital transformation. These challenges include:
- Evolving Customer Expectations: Customers in the Middle East require solutions that can help them stay ahead of the competition. This demands a deep understanding of their business goals and challenges, as well as the ability to deliver innovative and integrated solutions that meet their evolving needs.
- Complex Regulatory Landscape: The Middle East has a complex regulatory landscape, with various countries implementing data protection laws and regulations. Organizations must navigate these requirements to ensure compliance and avoid reputational damage.
- Cybersecurity Threats: Cybersecurity is a critical component of digital transformation in the Middle East. Organizations must invest in building a team of local experts who possess deep knowledge of the regional threat landscape and the latest cybersecurity technologies.
- Talent Acquisition and Development: The region faces a shortage of skilled professionals, particularly in digital transformation and cybersecurity. Organizations must invest in training and development programs to build the skills and expertise of local talent. At Finesse, we’ve developed an approach to digital transformation that addresses the unique challenges of the Middle East market. Our approach is built around three key pillars:
- Customer-Centricity: We work closely with our customers to understand their business goals and challenges, developing tailored solutions that meet their specific needs.
- Innovation and Expertise: We invest in research and development to stay current with the latest technologies and trends, and build a team of local experts with deep knowledge of the regional market.
- Partnership and Collaboration: We partner with leading technology vendors and organizations to bring the latest innovations and best practices to the region, collaborating with our customers to deliver solutions that meet their evolving needs.
By following this approach, we’re confident that we can help organizations in the Middle East overcome their challenges and unlock the full potential of digital transformation.
How do you see your company’s role evolving in the Middle East post-GITEX, especially with regard to innovation and digital transformation?
As we emerge from GITEX, we recognize the immense potential for innovation and digital transformation in the Middle East. Our company is committed to building on the momentum generated by the event, and we’re focused on delivering solutions that meet the region’s unique needs.
In the months and years ahead, we’ll be working closely with our clients and partners to identify areas where technology can drive meaningful impact. Whether it’s enhancing customer experiences, streamlining operations, or driving growth, we’re dedicated to providing the expertise and support required to succeed.
Our approach is centered around collaboration and co-creation, working hand-in-hand with clients to design and implement tailored solutions that address their specific pain points. By combining our expertise with the region’s entrepreneurial spirit and innovative energy, we’re confident that together, we can unlock new opportunities for prosperity and growth.
What is your expectation from GITEX 2024 this year?
As we look ahead to GITEX 2024, we’re excited to connect with the region’s vibrant tech community and explore the latest innovations shaping the industry. This year, we expect GITEX to be a catalyst for meaningful conversations, collaborations, and connections that will drive growth and transformation in the Middle East.
We’re particularly looking forward to showcasing our latest solutions and services, and learning from the experiences of our peers and partners. The event provides a unique platform for us to engage with clients, prospects, and industry thought leaders, and we’re eager to share our expertise and insights on the trends and technologies that are redefining the digital landscape.
Ultimately, our expectation from GITEX 2024 is to be inspired by the creativity, innovation, and entrepreneurial spirit that defines the region, and to play a role in shaping the future of technology in the Middle East. We’re excited to be a part of this journey and look forward to a productive and engaging event.