Barracuda to showcase how Middle East businesses can securely embrace cloud at GITEX 2021

This year, Barracuda, a trusted partner and leading provider of cloud-enabled security solutions, will return to GITEX with a full range of cybersecurity solutions that enable businesses to secure their mission-critical applications and data in a digitally transformed world. The company’s technology focus will be on its Cloud Application Protection solution which provides powerful application security that is easy to use and helps protect applications deployed on-premises, in the cloud, or hybrid. Barracuda is also set to unveil expanded incident response capabilities for its Total Email Protection offering, a suite of powerful security solutions that offer protection against a wide range of email threats.

“Middle East businesses have faced unprecedented change over the last 18 months and rapid digitalisation has left many vulnerable to cyberattack. While the threat landscape is indeed daunting, Barracuda’s message to attendees is that robust protection is both affordable and easy to deploy. While packed with powerful features, Barracuda’s enterprise-grade security solutions offer consumer-level ease of use, enabling organisations to focus on realising their digital ambitions with confidence in the security of their digital services and assets,” said Chris Ross, SVP International Sales, Barracuda Networks.

In its latest report title ‘The state of application security in 2021’, Barracuda found that 72% of organisations got breached through web applications. Moreover, the causes of these attacks varied, with top threats including bad bots (43%), software supply chain attacks (39%), vulnerability detection (38%), and securing APIs (37%). By leveraging machine learning, vulnerability scanning and remediation, and Advanced Threat Protection, Barracuda Cloud Application Protection provides active threat intelligence for powerful protection against these and other application threat vectors.

The company is also set to help regional businesses address ransomware – a threat that has seen a 64% increase in attacks year over year. Fundamental to defence is the company’s Total Email Protection solution which combines gateway defence with inbox protection and user security awareness into a single, powerful solution. Named a Leader in “The Forrester Wave: Enterprise Email Security, Q2 2021,” Barracuda received the highest score possible in the deployment options, content processing capabilities, incident response, scalability and reliability, and support and customer success criteria.

The company also intends to highlight its relationship with Microsoft and the value that this relationship offers to organisations as they embrace cloud solutions such as Office 365. This year, the security vendor released the latest version of Barracuda Cloud-to-Cloud Backup with a new platform that delivers a fast search and restore experience for Office 365 data, including Teams, Exchange Online, SharePoint, and OneDrive.

As with previous editions of the show, key executives from Barracuda’s Middle East and international technical and sales teams are set to attend and will be present at the company’s stand (A20 in Hall 2) through the five days of the event. “GITEX gives us the unique opportunity to meet a large number of our customers and resellers at a single location – something that has been notably missing over the last year. The show of course represents a significant investment of budget, time, and effort and by participating, we are sending a strong message to our customers, resellers, and other stakeholders about Barracuda’s deep commitment to the Middle East region,” said Ross.

“I hope that the success of GITEX will pave the way for the return of such large-scale events and exhibitions,” he concluded.