Cisco research highlights consumer concerns about privacy and data security

Cisco has published two new global research studies that reveal an increase in consumer concern about data sharing, data protection and data security during the pandemic and the challenges security management face supporting employees and customers in our remote-first world. The reports also highlight opportunities to become more resilient by committing to security services that enable remote access to data and applications from anywhere, on any device. Investing in both security and privacy will prepare organizations and consumers for the “new normal” that is here to stay.

Surveying 3,000 global IT decision makers, Cisco’s Future of Secure Remote Work Report found most organizations around the world were at best only somewhat prepared to support a remote workforce. But, it has accelerated the adoption of technologies that enable employees to work securely from anywhere and on any device – preparing businesses to be flexible for whatever comes next. The survey found that:

● 85% of organizations said that cybersecurity is extremely important or more important than before COVID-19

● Secure access is the top cybersecurity challenge faced by the largest proportion of organizations (62%) when supporting remote workers

● One in two respondents said endpoints, including corporate laptops and personal devices, are a challenge to protect in a remote environment

● 66% of respondents indicated that the COVID-19 situation will result in an increase in cybersecurity investments

“Security and privacy are among the most significant social and economic issues of our lifetime,” said Fady Younes, cybersecurity director, Middle East & Africa, Cisco. “Cybersecurity historically has been overly complex. With this new way of working here to stay and organizations looking to increase their investment in cybersecurity, there’s a unique opportunity to transform the way we approach security as an industry, to better meet the needs of our customers and end-users.”

People remain skeptical about the privacy of remote work tools and whether companies are doing what is needed to achieve data privacy and protection. A survey of 2,600 adults globally found that despite the pandemic, consumers want little or no change to privacy requirements, and they want to see companies be more transparent regarding how they use their customers’ data. Organizations have the opportunity to build confidence and trust by embedding privacy into their products and communicating their practices clearly and simply to their customers. Cisco’s second annual Consumer Privacy Survey revealed that:

● 60% of respondents are concerned about the privacy of remote collaboration tools

● 53% want privacy laws maintained, with little or no exception for pandemic-related data

● 48% feel they are unable to effectively protect their data today, and the main reason is that they can’t figure out what companies are doing with their data

● 56% believe governments should play the primary role in protecting consumer data, and consumers around the world are highly supportive of the privacy laws enacted in their country

“Privacy is much more than just a compliance obligation. It is a fundamental human right and business imperative that is critical to building and maintaining customer trust,” said Fady Younes, cybersecurity director, Middle East & Africa, Cisco. “The core privacy and ethical principles of transparency, fairness, and accountability will guide us in this new, digital-first world.”