Channel Next introduces Israeli technology from Perception Point to the region

As UAE and Israel embark on a new relationship, Channel Next, the latest in the line-up of value added distributors (VAD) from the region, jumped on the opportunity to rope in one of the leading cyber security company from Israel, Perception Point to deliver advanced email and collaboration security threat prevention solutions in the region.

Channel Next announced that it has signed up exclusive distribution of  Perception Point, and speaking at the occasion Belgin Abraham, CEO of Channel Next said, “The UAE is always open to new products and the dynamic nature of businesses demand the need for better and high performing solutions to address their needs. Our team at Channel Next believes in building a trusted platform by introducing new innovative and disruptive technologies to solve existing business problems and our exclusive distribution with Perception Point is our first step towards the wider goal.”

The growing sophistication in cyber threats, the shift of content-based attacks to collaboration tools, and the continuously evolving email security issues are all post threats to the modern enterprise. For example, the use of social engineering to phish credentials or execute Account Take Overs (ATO) is becoming one of the common threats faced currently by any organization. Gartner studies show that by 2023, at least 40% of all organizations will rely on built-in protection capabilities from cloud email providers as the main line of defense, up from 27% in 2020.

Yoram Salinger, CEO of Perception Point says, “We are thrilled to partner with Channel Next and offer our solutions to enterprises in the Middle East region. We believe that the unique combination of an advanced technology, comprised of 7 layers of detection technology, with an automated and human-driven Incident Response service is perfectly positioned to help enterprises in the UAE in conducting their business safer and faster.”

Perception Point developed a suite of cloud-native solutions that provide full protection against any content-based attack, including malware, phishing & impersonation, and APTs, while keeping the same functionality, speed, and scalability unlike other solutions. The 2020 Gartner report recognizes Perception Point for the second time in a row as one of the leading email security solutions available in the market.

“The product was thoroughly researched and studied together with the R&D team at Perception Point who hold merits of leading vital roles within the Israeli Intelligence Corps. The quality of service, knowledge, and response time are exceptional, and we look forward to introducing our platform Channel Next to the UAE market with an excellent product like Perception Point”, added Belgin.