Acronis eyes Middle East market

Global cyber protection expert, Acronis, is now poised to expand its operations in the Middle East, and the company is going to make its presence felt in the region with the participation at this year’s GITEX Technology Week. 

According to Acronis, GITEX presents a good opportunity to showcase its cyber protection capabilities and most importantly how the region can benefit from its expertise. The UAE is one of the most digital-savvy countries in the Middle East – a position that makes it more vulnerable to cyber-attacks due to its high digital consumer.

“Acronis is proud to be showcasing its cyber protection expertise at the 2019 GITEX Technology Week. Our recently acquired Unicorn status firmly puts us in a better position to offer cutting-edge cyber protection solutions to our customers regardless of where they are. Our main focus at GITEX will be to ignite a serious conversation of how businesses operating in the region need to stay protected from the growing threat of ransomware attacks,” said Islam Shaker, regional account manager, Acronis.

At GITEX, Acronis plans to launch its latest Business-to-Business cyber protection products – the Acronis Cyber Cloud solution, a platform that enables service providers to deliver cyber protection in an easy, efficient and secure way and Acronis Backup, a solution that delivers advanced cyber protection that’s packaged and priced for small infrastructures.

Shaker notes that the volume and sophistication of ransomware attacks have risen steadily over the past few years, becoming one of the most pervasive and expensive online criminal threats in history.

According to Shaker, the Middle East is no exception. Quick detection and termination of a ransomware attack are extremely important. The faster the threat is shut down; the less time it has to destroy files by encrypting them.