SonicWall announced the opening of three new offices in Basingstoke, UK, Barcelona, Spain, and Dubai, UAE, as well as strategic new hires to drive its record year-on-year growth in the EMEA region. The new offices demonstrates SonicWall’s strategic focus on the EMEA region besides providing the company with improved access to both local partners and customers’ across the region.
Michael Berg, Executive Director Sales EMEA, SonicWall, commented: “Our boosted presence across EMEA is part of a long-term plan, and proof of our determination and commitment to strengthen SonicWall’s value proposition among our valued customers and partners within this exciting and rewarding market. By ensuring our channel expertise is always within easy reach and that we are committed to speaking local languages, we are better placed to understand and respond in a valuable way to our customers’ individual cybersecurity challenges.”
“In July, SonicWall expanded its cooperation with the Middle Eastern and Eastern European markets after establishing direct relationships with local partners. The opening of the Dubai office this week is the next phase of our development in the Middle East and SonicWall continues to forge meaningful and mutually beneficial relationships with regional Channel partners directly.” Berg added.
The company is forecasting double-digit growth as it continues to grow its partner base, which has increased by over 45% since the company divested from Dell two years ago.