Genetec, technology provider of unified security, public safety, operations, and business intelligence solutions, has announced the launch of a next-generation software platform called Genetec Traffic Sense. This software platform brings a unified view of traffic systems, taps into emerging technologies such as video and data analytics, and introduces a higher level of automation to speed up resolution of road incidents.
Unlike traditional advanced traffic management systems, Traffic Sense is designed to seamlessly integrate new and emerging technologies, reducing customers’ total cost of ownership and shortening implementation cycles significantly.
“The road transportation industry in the Middle East is experiencing a period of rapid transformation. New and emerging technologies are needed to help traffic operation centers understand and deal with the increased complexity of our roads and always-changing traffic conditions,” said Firas Jadalla, Regional Director of Sales for Middle East, Turkey and Africa, at Genetec. “With Traffic Sense, we offer cities and countries the ability to better understand and visualize what is happening on their roads and equip them with the control they need to resolve incidents in the moment.”
Jadalla added that Traffic Sense delivers a unified view of real-time conditions and vehicle flow to traffic operation centers, border crossing agencies, and transportation departments, which helps them monitor traffic conditions in real-time and with more detail.
“Such new technologies are necessary to help authorities deal with the increasing complexity of roads and changing traffic conditions in the GCC. We are confident that Traffic Sense will better equip traffic operations staff with insights and more control over traffic incidents for our customers in the META region,” he added.